Challenge:
This well established printer faced an issue of misperception. The ACP brand had become so intrinsically associated with quality printing that the organization was unable to credibly market its creative service offerings.

Solution:
The repositioning strategy focused on a careful balance between the strong heritage of the firm and the dynamic, organization into which it had evolved. Pivotal Internet developed a brand mark that utilized the companies original logo type in a loose, monogram format that resembled a printing press.

Results:
The new mark helped lend a creative flair to the company and elevated the profile of their extensive service offerings across the board. Applying the mark throughout the organization’s print and web communications has increased brand identification significantly and the cross-selling of creative has been markedly successful.