Challenge:
In the highly-active Arizona custom home market, providers of the ‘next big thing’ need to get to market fast. Firelight Studio manufactures glass finals and wall sconces to designers of high-end home interiors and needed to develop a strong, yet simple brand mark that would be synonymous with their one-of-a-kind product line.

Solution:
Our first objective was to develop a distinct brand mark that would be readily identified on everything from business cards to shipping cartons. Starting with a strong red ‘domino’ monogrammed with a simple monogram in black, the mark quickly took shape and easily stands out above the crowd.

Results:
Once put into circulation, the new mark was quickly identified with Firelight’s products and fast became a favorite among industry elites. The red and black mark can be easily picked out amongst other ‘copycat’ products in designer showrooms nationwide.