Challenge:
As an upstart magazine in the highly competitive entertainment sector, Rocket Magazine required a simple, high-impact brand mark to convey the publications rockin’ attitude and true to life street credentials.

Solution:
Develop a new brand identity that would stand alone and make a strong cross-media statement. A bold, visually compelling star was splashed with orange and mated to a custom typeface and was rendered in multiple angles in a 3-D application.

Results:
A unified, distinctive identity, presented in an attention-grabbing style, helped Rocket Magazine stand out in a sea of lackluster entertainment magazines.