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A typical image design process proceeds in four stages: 1. Research and Planning are the keys to creating a successful image strategy. During this phase the scope of work, competition, market position, target audience and lines of business are discussed. Preexisting plans and marketing challenges are carefully reviewed. 2. Strategy Development is the process of creating potential strategies based upon information gathered during the Research and Planning phase. Through a series of visual presentations, design possiblilities are explored and refined. The strategy development phase is complete when the client has approved an image strategy. 3. Design Development is the process of creating a definitive image and applying it to an appropriate marketing tools. The design development phase is complete when the client has reviewed and approved visual presentations of each element of the corporate image. 4. Implementation is the process of bringing the design proposals to reality. Business papers are produced and completed digital files are delivered to the client in several formats. Image files are made available on the Internet for easy download. These tasks are complete when the client has reviewed and approved the finished products. Summary The result of this process will be a unique corporate image designed for differentiation. It will directly address the objectives outlined at the beginning of this process. Pivotal Internet uses only the finest tools and materials available. We pride ourselves on timely delivery and budgetary accuracy. | |
Pivotal Internet Branding
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