Challenge:
As a specialty footwear retailer, Foot Solutions not only had to combat the big brand’s advertising, but win over consumers based solely on the fact that their shoes fit better.

Solution:
To ensure the message came through loud and clear, we developed an emotional look and feel that drove home the need for quality footwear. The complete campaign was designed to play off each other using simple statements and evocative imagery.

Results:
The new advertising program has helped to ensure that Foot Solutions stands above the rest as the place to buy quality footwear. The simplicity of the campaign’s message has had immeasurable market impact in sales through the Foot Solutions chain.