Challenge:
As a long established real estate firm, John L. Scott needed to be seen as the go to company in the affluent market segment. In the volatile northwest real estate market, targeting buyers looking for homes in the 750k+ range would be no small feat.

Solution:
To capitalize on the value inherent in a strong, well-recognized name, Pivotal Internet leveraged the association with John L. Scott and their reputation for quality, making both integral parts of the ad campaign. Leveraging the quality aspect of the new, upscale communities required spotlighting details not normally found in typical new home ads.

Results:
Within the first month of introduction, the new developments received more inquires based on the regional ad placements than any campain they’d run previously. The series of ads placed John L. Scott at the top of the upscale housing market for years to come and are now considered to be the agency of choice for both buying and selling.