Challenge:
As Arizona’s premier auto dealer group, Legends needed to turn up the heat on their print campaigns to stay ahead of increasing competition. Selling Cadillac’s, Hummer’s and Saab’s required ads that spoke the language of the individual brands.

Solution:
Working through the Arizona Republic’s Integrated Media Group, Pivotal Internet was retained to develop an inspiring selection of ads that rivaled even those of the manufacturer. After doing extensive research, multiple ads were developed for for each brand and their respective models which allowed the ads to stay fresh and vital during heavy media cycles.

Results:
From print ads to direct mail pieces, the new campaign got looks and foot traffic in the dealerships making for increased sales and higher than average response rates.