Challenge:
The Phoenix Film Festival had outgrown it’s existing communications materials and needed a new way to reach out to consumers on a regular basis. With a dated brand treatment and tired logo, the festival’s looks had become flat and uninspiring.

Solution:
During the initiation phase of the project, Pivotal Internet made the decision to refresh the existing identity with a more updated, ‘indie’ film vibe. While carefully retaining the essence of the original mark, Pivotal Internet rejuvenated the festival’s look and applied it to a new weekly newsletter that conveyed regular messages about the activities and screenings that made the Phoenix Film Festival unique.

Results:
The new vehicle was a huge hit among patrons of the festival and enlightened countless thousands of the when and where of various festival happenings. The new look was such a success, Pivotal Internet later applied it to an opt-out email campaign and the official festival website.