Challenge:
After years of being ‘that place where they throw the fish’, The Pike Place Market wanted to tell people that they were more than a tourist attraction. The market needed to define a sustainable positioning based on the company’s well known history while emphasizing their qualities to the local consumer.

Solution:
Pivotal Internet provided the market with a number of viable positioning options as well as a plan for implementation. Starting with a regional ad campaign, Pivotal Internet reminded people of the market and that it was really like their corner store. Only with people throwing fish.

Results:
The new ads brought people not just from Downtown Seattle, but from all over the Puget Sound region in search of the very best in everything from seafood to produce, flowers to coffee.