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A typical print design project proceeds in five phases: 1. Investigation is the key to creating a successful marketing tool. During this stage the scope of work, competition, market position, target audience and lines of business are reviewed and comprehensive plans, marketing strategies and challenges are defined. 2. Strategy Development and Planning is essential to establishing emphasis, and goals for the project. Schedules and budgets are refined and essential resources are specified. 3. Design is the process of developing visual solutions. Potential design strategies are explored and visuals are presented to the client. Through the process of presentation, discussion and refinement, the best design solution is fully developed. This phase is complete when the client has reviewed and approved a design. 4. Production Preparation is the process of preparing the designs for manufacturing. Final files and materials are complete when the client has reviewed and approved comprehensive proofs. 5. Manufacturing is the physical production of the finished product. Proofing, supervision at the press and delivery are coordinated by the designer. This process is complete upon delivery of the specified quantities at the time and place indicated by the client. Summary | |
Pivotal Internet Print
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